I'm very excited to be continuing to lead development of groundbreaking G2 Sensemaking technology, and the next step is to launch a new chapter working in partnership with IBM to advance innovation.

This chapter really began in January, 2005, when IBM bought my former company, Systems Research & Development (SRD). It’s been more than 11 years since that acquisition, and what an incredible journey it has been. The people, the technology, the research depth and intellectual property are unmatched. I’ve been fortunate to have had the opportunity to travel around the world listening to and learning from clients, while inventing, building and delivering innovation. Over these years, I’ve often said, “my job is my hobby,” and that has been and remains the absolute truth!

Four years into my life as an IBMer, I started a new project that has become my life’s work: a secret skunk works project, code-named G2 like the acronym for Army intelligence.

In simple terms, my G2 technology integrates diverse observations (data) as it arrives, in real time. G2 does this incrementally, piece by piece, much in the same way you would put a jigsaw puzzle together at home.  Just like a jigsaw puzzle, the more pieces that are integrated into the puzzle, the more complete the picture. And the more complete the picture, the better the ability to make sense of what happened in the past, what is happening now, and what may come next. This is what I am referring to when I speak about sensemaking and context computing.

Over the last seven years, my IBM team and I have been building the G2 engine. Once G2 was sufficiently mature, we integrated it with data storage, streaming pipelines, decisioning, and other components and created a bundled solution called “IBM InfoSphere Sensemaking.” Some amazing business outcomes followed, including:


In mid-June of this year, I began working with IBM on the idea of establishing a new company dedicated to driving my G2 Sensemaking technology to new levels. This much proven technology, combined with a vision and technical roadmap that stretches out for some years, is the foundation of my company’s partnership with IBM, which will allow us to advance innovation for our joint clients now and in the future.

Feel free to email me if you want to chat more about this big news.

Jeff Jonas​

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